Healthpoint Capital

Healthpoint Capital needed a completely new website to replace an outdated digital presence that no longer reflected the firm, its experience, or the medical device industry in which it invests.

With an audience that includes both investors and medical device companies, the new website needed to clearly communicate who is behind Healthpoint Capital, its investment focus, and the companies within its portfolio. Just as importantly, the visual experience needed to feel appropriate for the medical device industry—clean, sophisticated and modern—while maintaining the professionalism expected of a private equity firm.

Healthpoint Capital also needed a better way to showcase and manage its growing portfolio of investments, giving visitors an easy way to learn more about each company.

We created a modern, responsive digital experience that brings together Healthpoint Capital’s investment expertise and the innovation of the medical device industry. Clean layouts, strong visuals and intuitive navigation give the site a sophisticated presence while keeping the firm, its people and its portfolio at the center of the experience.

A dynamic, video-driven homepage establishes the visual direction from the first interaction, creating a stronger connection to the medical and healthcare technology markets Healthpoint Capital serves.

The portfolio was developed as a core feature of the website, with dedicated pages that showcase each investment through company branding, detailed information, investment dates and direct links to company websites. This structure makes it easy for investors, medical device companies and other industry professionals to explore Healthpoint Capital’s investments and understand the breadth of its portfolio.

A custom CMS gives the Healthpoint Capital team complete control over portfolio content, allowing investments to be added, updated or removed as the portfolio evolves. The flexible platform also supports ongoing enhancements, new content and visual updates without being constrained by an off-the-shelf website platform.

Content and messaging were refined throughout the site to create a consistent voice and a clear presentation of Healthpoint Capital, its team and its investment focus.

The result is a flexible digital platform that combines strong visual design, custom technology and straightforward content management while providing Healthpoint Capital with room to continue evolving its online presence.

The new Healthpoint Capital website created a modern digital presence that better represents both the firm and the innovative medical device companies in which it invests.

The project received a Hermes Creative Award and has generated positive feedback from Healthpoint Capital, its clients and professionals throughout the industry.

Bold Array’s relationship with Healthpoint Capital has continued for nearly a decade. During that time, the website has continued to evolve through ongoing adjustments, improvements and visual enhancements, while the custom CMS provides Healthpoint Capital with the flexibility to keep its investment portfolio current.

The combination of industry recognition, positive client and industry feedback, and a long-standing relationship with Healthpoint Capital reflects the project’s lasting success.