AEI Corporation Multifamily Brochure

AEI needed a brochure that would strengthen its position as a trusted leader in the multifamily market for outdoor grills and heating solutions. The piece needed to speak to a diverse professional audience—including developers, property managers, architects, designers, contractors, and ownership groups—while clearly communicating AEI’s product expertise and the value it brings to multifamily projects.

The brochure also needed to elevate AEI beyond being viewed simply as a product supplier. It had to reinforce the company’s industry knowledge, established brand relationships, and ability to provide outdoor living solutions designed specifically for multifamily environments.

Bold Array developed the brochure from the ground up, including content strategy, messaging, copywriting, visual direction, layout, photography selection, image preparation, and print-ready production.

PGS grills served as the primary product focus, supported by heating solutions from Infratech, Sunpak, Sunglo, and SunStar. Rather than presenting the brochure as a traditional product catalog, the design emphasized lifestyle imagery and real-world applications to show how these products enhance shared outdoor spaces and resident experiences.

The content highlighted AEI’s industry expertise, strong manufacturer relationships, product benefits, and understanding of the unique requirements of multifamily properties. Every element—from typography and imagery to messaging and page composition—was designed to create a sophisticated, professional presentation that reflected AEI’s leadership within the market.

The brochure gave AEI a stronger, more polished way to present its multifamily offering to developers, architects, designers, contractors, property managers, and ownership groups. It provided the sales team with a professional marketing piece that communicated not only the products AEI represents, but also the experience and industry knowledge behind them.

By combining strong messaging, premium lifestyle imagery, and a clear focus on the multifamily market, the brochure helped reinforce AEI’s position as a knowledgeable resource for outdoor grilling and heating solutions rather than simply a product supplier.

The project received excellent feedback from both AEI and its customers and became an important benchmark for the company’s marketing. Its visual direction and messaging helped establish branding standards that influenced future AEI materials and created greater consistency across the brand.

The brochure also earned two industry awards, recognizing both its design and overall execution.